Last Updated on July 20, 2021 by Evan Retallack
We all live a branded existence: Our food, our schools, our politics and our transport, even our own personalities and careers are part of our personal brand that we project to the world. The same goes for your plastic pallet branding.
In this highly competitive world, we are saturated with logos and messages, so it’s important to get your name out there any way you can.
And one of the better ways to do this is with promotional branding.
3 Key Benefits of Branding Your Pallets
There are many ways to use promotional branding with your product – for example, on transportation such as ‘wrapping’ trucks, or having your brand name on the packaging of your product or plastic pallet – a brand should look at any method it can to put its name and image to use.
Gillian Garside-Wight, packaging technology director at Sun Branding Solutions, in a recent article for Packaging News discussed how, for designers and packaging experts, the mix must be delivered evenly between protection and branding.
Where branding in the shipping chain really saves you dollars, is in its ability to deliver messages for you.
1. Expand the reach of your brand:
Instead of trying to spread expensive marketing campaigns across multiple countries, let your shipping pallets speak for you. Embossing your logo on high-quality plastic pallets means every person in the supply chain will come across your branding, increasing your consumer touch points. Even the workers loading your products onto pallet racks build up an awareness of your brand.
2. Reinforce your brand promises:
Your products are ultimately going arrive at your target audience. Whatever your marketing message promise, your branded pallets can go a long way to proving it. Imagine your shipment arrives a day ahead of when you promised – your logo becomes synonymous with reliability which makes you stand out over your competitors.
3. Reduce loss:
On a practical level, branding your plastic pallets means they are easily identifiable as yours. With so many pallets being shipped every day, getting them back to the right person can get complicated. Clearly displaying your brand means your pallets should work their way back to you without complication and allow you to recycle them.
A brand strategy for exporters is essential for a number of reasons; to increase awareness, to impress and influence current suppliers and, importantly, to attract future suppliers.
Pallet Branding is Essential for Exporters
The American Marketing Association recommends printing slogans and tag lines onto packaging promotional material. Although this relates more to fast-moving consumer goods, it could be none-the-less an inventive way to add more information to your branding efforts.
Aside from social media, which seems to take over the conversation whenever branding is concerned, physically getting your image out there on pallets can cross geographical and language boundaries that often social media can’t.
If exporting to China or somewhere where your promotional campaigns have less traction, branding your packaging and shipping materials can be an essential step in cross-cultural brand recognition.
A brand strategy for exporters is essential for a number of reasons:
- to increase awareness
- to impress and influence current suppliers
- to attract future suppliers.
Effective branding is all in the details, as Forbes branding expert William Arruda recommends having a brand that interacts with consumers at various touch points. Each touch point should ideally communicate a message will have a positive impact on the brand.
He uses the example of Apple, which focuses on every detail of its branding, carefully designing the Apple logo onto every touch point of the operation of their brand.
Your plastic shipping pallets cover thousands of kilometres, multiple countries and an immeasurable number of people. They are the perfect way to get your brand recognised worldwide, without having to launch a global advertising campaign.
Why Brand Recognition Is So Important
Every product you send out into the world is an opportunity to represent your business.
Whatever your business, branding matters. A consumer forms an opinion about a business based on every single interaction and point of contact. It’s not just about making sure your employees look the part or your emails are professional. Every product you send out into the world is an opportunity to represent your business the way you want to be seen.
Your customers buy into your brand on the basis of what they think your brand stands for. When you design and distribute marketing materials, you are creating something that inspires consumers to think of your company as a credible, professional and reliable organisation. Poorly designed merchandise will make you look like you can’t manage even the smallest of tasks well.
Eco Pallets Pallet Branding Services
If you’re wanting to personalise your Eco Pallets order, we can brand and customise your pallets and crates to ensure your company’s image is highly visible while transiting your goods.
Eco Pallets Pallet Branding Includes:
- silk screening
- embossing on any size order.
Eco Pallets’ branding solutions include silk screening and embossing and are available on any order. To ensure you company’s brand is as far-reaching as your pallets, get in touch with our team today to find out more about our range of products.
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