We all live a branded existence: Our food, our schools, our politics and our transport, even our own personalities and careers are part of our personal brand that we project to the world
In this highly competitive world, we are saturated with logos and messages, so it’s important to get your name out there any way you can, and one of the better ways to do this is with promotional branding.
There are many ways to use promotional branding with your product – for example, on transportation such as ‘wrapping’ trucks, or having your brand name on the packaging of your product or plastic pallet – a brand should look at any method it can to put its name and image to use.
Gillian Garside-Wight, packaging technology director at Sun Branding Solutions, in a recent article for Packaging News discussed how, for designers and packaging experts, the mix must be delivered evenly between protection and branding.
A brand strategy for exporters is essential for a number of reasons; to increase awareness, to impress and influence current suppliers and, importantly, to attract future suppliers.
Branding is essential for exporters
The American Marketing Association recommends printing slogans and tag lines onto packaging promotional material. Although this relates more to fast-moving consumer goods, it could be none-the-less an inventive way to add more information to your branding efforts.
Aside from social media, which seems to take over the conversation whenever branding is concerned, physically getting your image out there on pallets can cross geographical and language boundaries that often social media can’t.
If exporting to China or somewhere where your promotional campaigns have less traction, branding your packaging and shipping materials can be an essential step in cross-cultural brand recognition.
A brand strategy for exporters is essential for a number of reasons; to increase awareness, to impress and influence current suppliers and, importantly, to attract future suppliers.
Effective branding is all in the details, as Forbes branding expert William Arruda recommends having a brand that interacts with consumers at various touch points. Each touch point should ideally communicate a message will have a positive impact on the brand.
He uses the example of Apple, which focuses on every detail of its branding, carefully designing the Apple logo onto every touch point of the operation of their brand.
Eco Pallet branding
If you’re wanting to personalise your Eco Pallets order, we can brand your pallet to ensure your company’s image is highly visible while transiting your goods. This includes spraying, silk screening and embossing on any size order. Get in touch with us today to find out how we can help you.
